Head of Marketing & Operations

Saadiya Talat

Qualification

Strong academic background in Business and Management, with expertise in marketing strategy, operations, and academic advising.

Experience

4+ Years leading marketing, operations, and academic advisory functions at TYCHR.

About Saadiya

Saadiya Talat plays a pivotal leadership role at TYCHR as the Head of Marketing and Operations & Academic Advisor. With a strong academic foundation in business and management, she brings strategic vision, operational discipline, and market-oriented thinking to the organization's growth and service delivery.

Since joining TYCHR over four years ago, Saadiya has been instrumental in building and scaling both internal systems and student-facing functions. She has led the expansion of the academic advising division from a focused team of 35+ to a structured department of over 200 professionals. Under her leadership, the organization has supported more than 3,000 students and families globally, delivering personalized academic guidance aligned with each student's goals and learning trajectory.

In her role, Saadiya oversees marketing strategy, operational execution, and cross-functional coordination—ensuring alignment between student acquisition, service quality, and long-term retention. She has played a key role in shaping revenue strategies, strengthening global partnerships, and refining TYCHR's brand presence across digital and outreach channels.

Alongside her operational and marketing responsibilities, Saadiya serves as an Academic Advisor, leveraging her understanding of child pedagogy and learner psychology to enhance counselling frameworks and student support systems. Her experience across public relations, human resources, and education technology allows her to approach leadership with a holistic, people-first mindset.

Saadiya's leadership style emphasizes clarity in communication, structured planning, and team accountability. She is deeply focused on building scalable systems, fostering collaborative teams, and ensuring that both business growth and academic integrity remain central to TYCHR's mission.